Privacy Policy

1. Who we are

Credlyst is operated by ABN 50 628 917 297.

Credlyst provides a website and may provide access to a software application that helps founders, agencies, marketing teams, researchers and research-led experts turn expertise, evidence, source material, customer proof, claims, citations and internal knowledge into credible content assets.

This Privacy Policy explains how Credlyst collects, uses, discloses and handles personal information.

For privacy questions, contact us at: contact@credlyst.com.

2. Scope of this Privacy Policy

This Privacy Policy applies to personal information we collect through:

• the Credlyst website at https://credlyst.com;
• the Credlyst app or signup flow, including https://app.credlyst.com/auth/signup;
• enquiries, forms, communications and support requests;
• use of Credlyst's platform and related services.

We aim to handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

This Privacy Policy does not apply to third-party websites or services that we do not control.

3. What personal information we collect

We may collect personal information including:

• name;
• email address;
• organisation or business name;
• role or job title;
• contact details;
• account and signup details;
• enquiries, feedback and support communications;
• usage information, such as pages viewed, features used and interactions with the website or app;
• device, browser, IP address, log and analytics information;
• content you choose to provide, upload or submit.

User content may include source material, research, documents, customer proof, claims, citations, internal knowledge, notes or other material. Depending on what you provide, that content may include personal information about you or other people.

You should not provide sensitive information, confidential third-party information or personal information about others unless you have the right to do so and it is necessary for your use of Credlyst.

4. How we collect personal information

We may collect personal information:

• directly from you when you visit the website, create an account, complete a form, submit content or contact us;
• through your use of the website or app;
• from your organisation, if it invites you to use Credlyst;
• from third-party service providers that support our website, app, analytics, communications, security or product operations;
• from publicly available sources, where relevant and lawful.

5. How we use personal information

We may use personal information to:

• provide, operate and improve the website, app and related services;
• create and manage accounts;
• respond to enquiries and support requests;
• process signup requests and provide access to Credlyst;
• generate, organise, analyse or assist with content assets based on material you provide;
• maintain the security, reliability and performance of the service;
• understand how users interact with Credlyst;
• communicate product, service or account updates;
• send marketing communications where permitted;
• comply with legal obligations;
• protect our rights, users, systems and business.

We do not sell personal information.

6. AI-assisted processing and user content

Credlyst may use AI-assisted functionality to help process, structure, analyse, summarise or generate content based on material users provide.

When you upload or submit content, that content may be processed by Credlyst and by third-party technology providers that help us deliver the service. This may include providers involved in hosting, infrastructure, analytics, product operations, security and AI-assisted functionality.

You are responsible for ensuring you have the rights, permissions and lawful basis to upload or provide any content, including personal information, confidential information or third-party material.

You should review any AI-assisted or platform-generated output before publishing, relying on or sharing it. Credlyst does not guarantee that outputs will be complete, accurate, current, non-infringing or suitable for your intended purpose.

7. Cookies and analytics

We may use cookies, pixels, analytics tools and similar technologies to:

• operate and secure the website and app;
• remember user preferences;
• understand traffic and usage patterns;
• improve functionality and performance;
• support marketing and communications.

You can usually control cookies through your browser settings. Blocking some cookies may affect how the website or app works.

8. Disclosure to service providers

We may disclose personal information to third-party service providers that help us operate Credlyst, including providers for:

• hosting and cloud infrastructure;
• analytics;
• email and communications;
• customer support;
• security and fraud prevention;
• product operations;
• AI-assisted functionality;
• professional advisers, where required.

We may also disclose information where required by law, to protect our rights or systems, in connection with a business sale or restructure, or with your consent.

9. Overseas disclosure

Some service providers may process or store information outside Australia.

Where Australian privacy laws apply and we disclose personal information overseas, we will take reasonable steps required by law in relation to that disclosure. However, countries outside Australia may have privacy laws that differ from Australian laws.

10. Marketing communications

We may send marketing emails or other commercial electronic messages where permitted by law, including where you have consented or where we are otherwise allowed to do so.

Marketing communications will include an unsubscribe or opt-out mechanism where required. You can also contact us at contact@credlyst.com to opt out.

Service-related messages, such as account, security or important product notices, may still be sent where necessary.

11. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

However, no website, app, network or storage system is completely secure. You are responsible for keeping your login details secure and notifying us promptly if you believe your account has been compromised.

If we become aware of a data breach that is likely to result in serious harm and the Notifiable Data Breaches scheme applies, we will take steps required by law, which may include notifying affected individuals and the Office of the Australian Information Commissioner.

12. Data retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the service, maintain records, comply with legal obligations, resolve disputes and protect our rights.

When personal information is no longer required, we will take reasonable steps to delete, de-identify or securely handle it, subject to legal, technical and operational requirements.

13. Access and correction

You may contact us to request access to, or correction of, personal information we hold about you.

We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, but we will explain why where reasonable and required.

Contact: contact@credlyst.com.

14. Complaints

If you have a privacy complaint, contact us at contact@credlyst.com.

Please include enough detail for us to understand and respond to the issue. We will aim to respond within a reasonable time.

If you are not satisfied with our response and the Privacy Act applies, you may be able to contact the Office of the Australian Information Commissioner.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with the updated date.

If changes are material, we may take reasonable steps to notify users, such as by website notice, app notice or email.

16. Contact us

ABN: 50 628 917 297
Email: contact@credlyst.com